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How to write a Privacy Policy ECommerce Articles | November 30 Cheap Salomon Shoes Online , 2004
A Privacy Policy can be defined as the policy under which a company or ... ... a web site handles the personal ... ... about visitors to the site. For most of us ...


A Privacy Policy can be defined as the policy under which a company or organization operating a web site handles the personal information collected about visitors to the site. For most of us consumers, privacy involves protecting our integrity and our right to disclose or not our personal information to third parties, without letting anybody bother us with unsolicited communications if we do not want to be contacted.

Why has privacy become such a big deal for consumers over the last few years? The answer is that customers need reassurance before giving out their personal information to someone they do not know. They might really like your web site and even visit it often, but as soon as you ask for their name, they get suspicious. Moreover Cheap Salomon Shoes China , if you also ask for their address, phone number, credit card number, bank names, account numbers Cheap Kids Salomon Shoes , health history, or current job information, they start worrying about what you are going to do with all that information. Can you blame them? Of course you cannot. What you have to do is ensure you address some basic but critical aspects of their concern, through a clear and efficient Privacy Policy.

Below are some important issues you should take into consideration when writing your company?s Privacy Policy:

1) Explain what types of information you collect and how you use it
Provide reassurance. Clearly explain what types of information you ask from your visitors for and what you are going to do with such information. Besides personal information, what other information do you keep track of? Do you collect information from children? How do you verify parental consent for information about their children? Remember that information is power and although about two thirds of Internet users might be willing to accept a guarantee that you will not abuse their privacy Cheap Womens Salomon Shoes , the other quarter feels extremely nervous about the way their personal information might be used. Therefore, if your web site mines raw transaction data to identify visitors, to come up with new offers, or to sell their names to merchandisers, you will need to explain how you share that information within your own family of companies and outside Cheap Mens Salomon Shoes , or else you will very likely face serious legal problems.
2) Explain why your server and online operations are secure

Now you have already told people what information you ask for and what you do with it, but that is just the tip of the iceberg. Next you will have to explain what makes your server and online operations secure. You probably do not want to be caught with no answer when confronted with questions such as, ?How do you make sure nobody steals my credit card information?? or ?How do you protect the privacy of my emails to your customer support team?? Point out how your consumers can tell if they are really on a secure server, i.e. the change in the URL, the icons that show up on the status bar Cheap Salomon Shoes , etc. You may even take a shot at explaining encryption, and the Secure Sockets Layer. Most importantly, concentrate on the benefits to the consumer, for in the end, most of them will not care less about all the security measures you take and all the money you spend to make your website secure Wholelsale Salomon Shoes Online , unless that translates into some specific benefits to them.